Building a Brand: How Three Top Lifestyle Entrepreneurs Scaled for Success

Speaker: Hana James, Co-founder, Greenhouse Juice Co.; Roxy Earle, President, Luxurious Roxy Inc. + Founder, #MySizeRox; Lexi Miles, Founder + CEO, WAXON Laser + Waxbar

The lifestyle industry is booming with innovation and opportunity. From fitness and mindfulness, to organic beauty and sustainable fashion, there are countless niches for new entrepreneurs to explore with minimal barrier to entry – many lifestyle businesses are launched on social media alone. What does it really take to rise to the top? How do you launch an idea into a profitable business and attract a mass audience? In this episode, we tap into the trade secrets of three of Canada’s savviest lifestyle entrepreneurs who rose to the top of their respective markets by launching a compelling idea into a brilliant brand that resonates, find out how they did it and the secrets to scaling for success.

Minutes	Description
1:00	Starting at the beginning of each entrepreneurial journey
4:50	Hana James’ turning point in early career
6:45	Transitioning from the corporate world
9:00	Rediscovering your passion in work
10:35	Turning desire into a brand in a crowded space
14:50	Opening the first Greenhouse location
16:40	Building trust with your customers
17:25	The business of selling confidence
22:15	Fake it until you make it business model
25:30	Being pregnant and a new entrepreneur
28:45	Persistence over defeat
32:30	Successful habits throughout the entrepreneur journey
35:20	No clocking in and out
37:35	Balancing parenthood
40:45	Audience Q&A